Christian Röhl⁠, entrepreneur and investor, joins us today for our 22nd episode of ⁠‪@junicorn_talk‬ He’s a lecturer and chairman of the advisory board of the Institute for Strategic Finance at the FOM University, but is also known for his social media presence. Tune in to hear Christian Röhl discuss the impact of influencer marketing on shareholder value and the success of brands in the finance industry.

In this episode, we explore:

⦾ The role of influencers in the behavior of retail investors
⦾ Christian’s path to becoming an influencer himself
⦾ Influencer relations: a new type of Investor Relations?
⦾ Distinguishing serious from dubious influencers and recommended platforms
⦾ echtgeld.tv: its target group and how to get on the platform

Uncover the importance of influencer relations in the world of social media marketing. Tune in to hear Christian discuss the impact of influencer marketing on shareholder value and the success of brands in the finance industry.