The effort required by investor relations is a function of market cap. As market cap goes above $10B, investors can take meaningful positions and benefit from ample liquidity.

Companies with a position size and liquidity advantage require less work to drive meaningful investor awareness and engagement.

Market Cap Size + Index Membership = Size and Liquidity Advantage, which translates into an awareness and engagement competitive advantage.

Companies lacking position size and liquidity advantages face a more difficult time driving awareness and engagement