A full and fair valuation as a primary objective represents a false premise. The two primary reasons behind the false premise are:
Investor Relations Officers (IRO) cannot directly impact valuation, as they do not invest capital. There are two sides (positive and negative) to a full and fair valuation.

The primary objective of an Investor Relations program must be something an IRO can directly impact. In our view, the definition of IR we provide below represents a good starting point. An Investor Relations program strategic plan should start with a focus on making sure:

(1) the right investor materials exist,
(2) relevant and compelling information is provided and disclosed, and
(3) does open communication exist between the company and investors.