Scheduling earnings represents an afterthought to most Investor Relations Officers. The problem is that failing to schedule earnings ahead of time signals that you do not respect investors time. The Buy-Side does not want to be caught flat footed reacting to overly positive or overly negative news. The Sell-Side needs to allocate resources to dozens of other earnings calls. One of the fastest ways to lose credibility revolves around failing to schedule your earnings ahead of time.

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