Part 1: BoAML’s Liz Everett on trends in corporate access

Investors say corporate access keeps growing in importance, making the world of non-deal roadshows and investor conferences intensely competitive. Companies, for their part, see the sell side’s role in corporate access as a resource that they need to manage for efficiency.

In these segments of the video series ‘ON Message with Neil Stewart’, produced by Bloomberg and IR Magazine, Bank of America Merrill Lynch’s global head of corporate access, Liz Everett, talks about trends in sell-side research, roadshows and investor conferences, including new survey results from IR Magazine’s ‘Global Roadshow Report 2015’.

One of the shifts Everett sees is from broad investor education to deep dives: ‘There’s still value in large sector conferences but we’ve been seeing very positive reaction, both from investors and from corporates, to smaller, more intimate gatherings... [allowing] for tighter connections, tighter relationships. The investor clients are a lot more educated. They don’t just need the basics; they want to dig in.’

More in this series:
Part 2: Choosing which brokers to go on NDRs with
Part 3: Innovation in technology, research and events