Measuring an investor relations program presents a number of challenges. Despite the challenges, there are numerous reasons to aim for clear and accurate measurement. There are as many ways of measuring success as there are ways of defining it.

This report includes:

• Prevalence of IR goal setting by market cap
• Types of IR goals set
• Prevalence of use of metrics to measure success of IR work
• Types of metrics used by IR professionals
• Metric details and top five IR metrics utilized by IR professionals

Highlights

• 93 percent of IROs use at least one goal for their IR program.
• The most frequently used IR goals are quantitative in nature.
• Differences can be seen in the type (quantitative or qualitative), and number of IR goals used, by company size.
• 81 percent of IROs use at least one IR metric to measure their IR program's success.
• Type (quantitative or qualitative), number of IR metrics used, and IR metric category, all varied by company size.

7 distinct IR metric categories, and the top 5 IR metrics used are detailed in this report.

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